Mission Hospital Makes ‘Pinky Pledge” to Encourage Screening Mammograms

“Pinky Pledge” street team Alisha Zimmerman and Bettina Zimmer at the Susi Q Senior Center on May 12 signing up women for the mammograms using their pink iPads.

Mission Hospital recently launched “Pinky Pledge,” a campaign to challenge 1,000 women in Orange County to make a pledge to schedule their screening mammograms. The four-week campaign emphasizes convenience to make scheduling and fulfilling a mammogram appointment easier than ever.

Street teams armed with pink iPads will be in high-traffic locations throughout south Orange County to schedule women on-the-spot for mammogram appointments. Once scheduled, the hospital will take care of the necessary paperwork between each woman’s primary care physician and insurance company.

Advanced technology that facilitates quick screenings, coupled with extended hours at the hospital’s two campuses, add to the convenience.

Women can also visit www.PinkyPledge.com to make an appointment, and more resources about breast health are available on the “Pinky Pledge” Facebook or Twitter page.

All women who pledge to get their screening mammogram during this campaign will receive a pinky ring as a reminder of their commitment and will also be entered in a drawing for a diamond and pink sapphire Tiffany & Co. ring.


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