Partnering Over Polar Bears

Coca-Cola and World Wildlife Fund (WWF) are joining forces in a new marketing campaign to help protect the polar bear’s arctic home, marketing that supports Laguna Beach-based filmmaker MacGillivray Freeman’s next production about the arctic.

For the first time, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing $3 million to WWF’s polar bear conservation efforts.  The company is also asking fans in the U.S. to join the “Arctic Home” campaign by texting donations.

MacGillivray’s next Imax film brings the polar bear story to life.

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