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Tag: "WWF"

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Partnering Over Polar Bears

Partnering Over Polar Bears

Coca-Cola and World Wildlife Fund (WWF) are joining forces in a new marketing campaign to help protect the polar bear’s arctic home, marketing that supports Laguna Beach-based filmmaker MacGillivray Freeman’s next production about the arctic. For the first time, Coca-Cola is turning its iconic red cans white in celebration of the polar bear and committing […]