Laguna Beach City Council member Toni Iseman, whose fifth consecutive term ends this fall, has announced that she will run for re-election in November. “In just three months our voters will determine who will lead Laguna Beach, making decisions that will direct the future of our town. I want to be your representative on the Laguna Beach City Council at this most important time,” the retired college teacher said in a statement Thursday.
Four challengers – Paul Merritt, Robert Zur Schmiede, Jon Madison and Michele Hall — have also begun campaigns for election to the City Council, where three of five seats are in play. Iseman now joins fellow incumbent Kelly Boyd in seeking re-election, while the term occupied by Mayor Elizabeth Pearson is wide open as she chose not to seek office again.
Council decisions will affect public safety, traffic, land use, water quality, historic resources and a vibrant downtown, said Iseman, who is known for championing environmental issues. Her record speaks to her ability to achieve “creative solutions,” she said, including Laguna’s free trolleys, traffic aides on busy weekends, the quiet zone, and noise and lighting ordinances among the measures she originated and pushed through City Council.
Iseman cited making it easier to underground utilities and creating safe bike lanes on Laguna Canyon Road as current objectives and highlighted the importance of supporting “the unique nature of our business community.”
“You can count on me,” she promised in a statement.