After working for more than two years with the owners of the Hotel Laguna property to reach agreement on revitalizing this iconic location, we’ve been advised that the property owners have decided to go in another direction and enter into a transaction with another party.
Our quest has been to not just reopen the hotel but to do everything needed to enable the hotel to regain its position as a critical and vibrant part of our downtown—the crown jewel of Laguna. We’ve invested countless time and money in planning, creating, and envisioning how to bring this key location back to life. We envisioned recapturing its historical appearance by bringing back some of the features lost over the years and addressing the deferred maintenance that is so apparent.
The support and encouragement we’ve received from so many people in town has been wonderful. People we know and people we’ve never previously met that pass along their encouragement. People who honeymooned at the hotel or simply want it alive and vibrant. It’s been very much appreciated, and throughout our effort, we’ve felt the sense of commitment that comes from both being local and understanding the points of view of our friends and neighbors. To those who have expressed their confidence, our sincere thank you.
We extend our best wishes to the principals who will be moving this project forward with the hope and expectation that they’ll bring this cornerstone property back to the resilience our town needs.
Joe Hanauer, Greg MacGillivray and James “Walkie” RayFirebrand Media LLC wants comments that advance the discussion, and we need your help to accomplish this mission. Debate and disagreement are welcomed on our platforms but do it with respect. We won't censor comments we disagree with. Viewpoints from across the political spectrum are welcome here. While everyone is entitled to their opinion, our community is not obliged to host all comments shared on its website or social media pages, including:
- Hate speech that is racist, sexist, homophobic, transphobic slurs, or calls for violence against a particular type of person.
- Obscenity and excessive cursing.
- Libelous language, whether or not the writer knows what they're saying is false.
Scroll down to comment on this post.