We call it “fluffing” in advertising, when we present only part of the facts as Councilmember Sue Kempf did in her supposed expose of Candidate Weiss’ lists of City expenditures. Shall we go back and look at the components of the Downtown Action Plan (DAP), according to the March 2020 document? Let’s do it by the page numbers:
P.306: Projected costs for all phases when completed was $13,924,000 but excluded the costs of the tree wells with an estimated additional cost of $1,500 per well, an estimated cost provided when questioned by Mayor Bob Whalen. Depending on how you measure it Weiss either committed the sin of an underestimate by citing $14 million without including the tree well costs, or he rounded $13.9 million into 14 million (not an unusual rounding strategy). The Council voted to allocate $1.6 million as a preliminary action on the DAP as Kempf notes. She neglects to mention that the Council didn’t vote against the proposed $14 million plan. We’re just in the starting phase.
P.147: Recommended the removal of all but 5 trees on Forest Avenue, and many on Ocean and Broadway—a recommendation that was shelved due to public outcry. (I can’t find any City information confirming how long the current trees will remain on these three streets, or if the “hold” is just a delayed execution).
This is the start of what is meant by “fluffing” or selective presentation of the facts in Kempf’s opinion piece. Actually, opinion is an apt label. It always helps to go back to the actual documents for facts.
Deborah Laughton, Laguna BeachFirebrand Media LLC wants comments that advance the discussion, and we need your help to accomplish this mission. Debate and disagreement are welcomed on our platforms but do it with respect. We won't censor comments we disagree with. Viewpoints from across the political spectrum are welcome here. While everyone is entitled to their opinion, our community is not obliged to host all comments shared on its website or social media pages, including:
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