Small businesses see federal relief for COVID-19 losses

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Michael McFadden, owner of Rock Martin Custom Jewelry, received one of the Covid-19 assistance grants provided to Laguna Beach businesses through Supervisor Lisa Bartlett’s Office. Photo by Jody Tiongco

By Bradley Zint, Special to the Independent

Laguna Beach business owners and nonprofit leaders are receiving federal grant money this month under a localized COVID-19 pandemic relief program organized by county Supervisor Lisa Bartlett.

44 businesses and 11 nonprofits based in Laguna each received grants up to $10,000, according to data from Bartlett’s office.

Bartlett, who represents the 5th District — a large swath of south Orange County that includes Laguna Beach, Aliso Viejo, Dana Point and Laguna Niguel — awarded approximately $8.7 million to 873 5th District organizations in the first funding round. In an upcoming funding process, officials anticipate awarding another 582 grants.

The funds originated from the CARES Act, the expansive federal economic assistance package approved in March. Each Orange County supervisor received $15 million to distribute.

Eligible organizations needed to have been affected by the COVID-19 pandemic and employ no more than 25 full-time equivalent employees, among other requirements.

Organizers sought to distribute the money fairly and equitably, said James Dinwiddie, Bartlett’s deputy chief of staff.

They allocated the money among the 5th’s cities and unincorporated areas, based on population. In areas that had more applications than funds available, a randomized selection process was utilized, said Pauline Colvin, Bartlett’s communications advisor.

“A lot of these businesses need this money to keep them going in this re-opening process,” Dinwiddie said.

Paula Hornbuckle-Arnold, executive director of the Laguna Beach Chamber of Commerce, concurred.

“Thankfully, the requirements were loosely written,” she said. “A lot of people are using them to keep their doors open and keep their lights on.”

Hornbuckle-Arnold added that Laguna may soon feel the economic effects of having fewer summer events — the Pageant of the Masters and its Festival of Arts were cancelled — that were drawing into town an estimated 2,500 to 3,000 people daily.

“There’s going to be a decrease in sales and consumerism,” she noted.

Still, she said, there have been some bright spots. Hotel occupancy rates are high. On Forest Avenue, now closed off to cars, pedestrian traffic has been strong since restaurants added more outdoor seating.

Some galleries, though, aren’t back up to 100%, Hornbuckle-Arnold said.

Councilman Peter Blake, a downtown gallery owner for 27 years, was one of Laguna’s grant recipients. He said he plans to use his funds to pay salaries and obtain new inventory.

Blake said the COVID-19 pandemic has had a “devastating effect” on his business. In addition to his gallery being closed the last four months — he had planned to re-open this week but couldn’t under new mandates — Blake has been unable to sell at art fairs.

“It’s a real bummer to see our artists not being able to sell their works and not being able to show their works,” Blake said. “It’s definitely not an easy situation, by any stretch of the imagination.”

Still, he added, “Overall, it could be a lot worse. There is a surge in getting your house to be a nicer place to live. There are people still purchasing here and there. That’s taken the edge off.”

Galleries not exhibiting or selling has a compounded effect, Blake said, because the closures also mean various ancillary people are out of work: installers, writers and other independent contractors.

Michael McFadden, owner of Rock Martin Custom Jewelry, which was founded in 1968, also received a grant.

McFadden said he will use it toward basic expenses, such as rent.

Walk-in business has been slower compared to normal summers, he noted, but he nevertheless had a valuable moment Wednesday on Instagram: An item sold within five minutes of its posting.

McFadden said he has enjoyed community support, including one woman who plopped down her credit card to buy $2,000 in gift cards because she wanted to help the business any way she could.

“We have some good and loyal customers after 52 years here,” McFadden said.

Even under the circumstances, Blake commented that Laguna’s downtown “is as vibrant and lively as I’ve ever known it.”

Locals are visiting, making it a true town square, he said.

“It’s just kind of nice to go to our downtown,” Blake added, “to see some locals and friends we haven’t seen in a long time. They’ll have a cup of coffee and enjoy each other’s company.”

Here’s a full list of Laguna Beach-based grant recipients from Bartlett’s Office:

For-Profit

GAP Managers, Inc.

Glamour Denour Inc. DBA The British Hair Co.

Sweetwater Original, LLC

Laguna Beach Language Speech Clinic

Laguna Candles LLC

Thomas David Salon

Alchemy Salon

NakedDog Bistro Inc.

Sei Bella Skin Care

Laguna MBZ Service, LLC

Ocean Nails

Art Glass By Marcus Thesing Inc.

Art-A-Fair, Inc.

lifedreams LLC

Serenity Skin Care

Taco Loco

Unique Boutique of Laguna Beach

Rana Nader Yoga Jewelry

Mimis Tailoring and Design

The English Garden

RampUp Inc.

SoCal Backflow Inspector

Laguna Eye Optometry PC

Freight Wire West Coast

CJ Rose

Rich Low Hair

Tibet Handicrafts

Greg Verbenec Hairstylist Salon V

St. Clair Bulding LLC

Rock Martin Custom Jewelry

Ostrick Productions, Inc.

Studio Tanaka Inc.

Gundogar Corp

The Mermaid Store

Code Green Fitness

906 Glenneyre Street

OC Beck, Inc

Langdon DuBois Fitness

Taejoocleaners, Inc. DBA Snyder’s Cleaners

Tony Fisch Consulting

Uptown

Peter Blake Gallery

Natalie B. Beauty

 

Non-profit

LOCA. Inc. (Laguna Outreach for Community Arts)

Laguna Art Museum

Laguna Beach Live!

Sawdust Festival Corporation

Laguna Beach Chamber of Commerce

Unitarian Universalist Fellowship of Laguna Beach

Laguna Plein Air Painters Association

Laguna Beach Hospitality Association, Inc. DBA Visit Laguna

Laguna Beach Seniors, Inc.

Laguna Dance Festival

Neighborhood Congregational Church Laguna Beach

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