Before the Forest Avenue Closure stirs more panic from motorists, merchants and the petition police, here are execution steps to ensure the event will give us meaningful results. A positive community experience and business receipts will ensure a successful event.
Change The Name: The Forest Closure brings panic to the uninitiated motorist. In a town famous for renaming initiatives to change public perception, try The Forest Ped-Zone or Car-Free Forest or Forest Ped-La-Via or Forest Cheese Cake.
Temporary Parking: Provide temporary replacement parking for 56 Forest Avenue parking spaces. Use employee parking near city hall, the Lumber Yard parking lot, the Wells Fargo Parking Lot; use signage to direct motorists there.
Transit Service: Continue regular municipal bus service at Beach and Glenneyre, re-route the northbound Forest Avenue route to Mermaid.
Trolley Route: Schedule and re-route the Laguna Beach trolley for service to downtown with a stop at East Forest.
Public Notice: Visitors consider alternative transportation within Laguna. Residents participate in the experiment: leave the car at home.
Active Transportation: Make it a car-free day, use your feet, skateboard or ride a bike on the new alternative bike-route through Laguna.
Bike Racks: Locate visible bike racks at Post Office, Scandia Bakery, Lumberyard
Food: Serve food and beverages, hotdogs, pretzels, ice cream, soda and, yes, beer.
Commerce: Use signs to draw street traffic; that’s where the people are. Kiosks, A-frame pavement signs, sign mannequins. Autos don’t carry wallets; people do.
Seating: Don’t spare the shaded tables chairs and especially lawn chairs, put them in the street. Use pedestal tables in public meeting areas.
Footwear: Wear walking shoes, sunscreen and bring a mug. Plan to join the walk-in experience on Forest Avenue.
Les Miklosy, Laguna Beach