About The Laguna Beach Independent Newspaper: LagunaBeachIndy.com

“Our Town, Our Paper”

laguna-beach-newspaperFounded in 2003, and acquired by Firebrand Media LLC in January of 2009, the Laguna Beach Independent is the local’s newspaper for Laguna Beach, California. We feature local news, politics, the arts and festivals, news features, local sports and events.

Advertise with the Laguna Beach Independent Newspaper “Indy” and LagunaBeachIndy.com

The Indy is delivered every Friday to more than 10,000 Laguna Beach homes and to more than 125 strategic locations in town. With a total circulation of 60,000 newspapers every month with as estimated readership of 150,000*, the Indy has 3-5 times more exposure for your business than any of our competitors’ in print alone.

At LagunaBeachIndy.com we receive at least two times the online traffic of our nearest competitor (with our Laguna Online Bundle). And, with a top listing in Google’s keyword search for Laguna Beach News, the LB Indy online is the best opportunity to get your brand or message out to our highly targeted audience. In addition, we offer great programs that combine our printed and online versions of the Laguna Beach Independent. There is no need to settle for a piece of the pie, we all know readers consume content differently, some in print, some online and some via mobile. The Firebrand Laguna Beach online bundle gives you everything.

Our audience is split 50/50 between men and women. Our primary viewership is between the ages of 35-65. We are over represented with both college and grad school educated individuals. Our primary audience has a mean income in excess of $100,000.**


LagunaBeachIndy.com is the leader in online viewership, with over 3,700,000 Visits and 23,000,000 Page Views in the last 12-months, In January 2014, the LagunaBeachIndy.com had over 400,000 visits in one month alone. Check it out for yourself at: http://www.lagunabeachindy.com/stats/. We share our analytics, so you can easily review our traffic online.

Are you interested in more web related terms and data, shoot us a note and we will send you all we have. There are a million ways to measure websites, but ultimately you are looking for viewership. The more folks exposed to your message the better chance they will remember you and eventually take action on that message. Do not limit yourself anymore with one shot at being discovered online or print for that matter.

Sign up now for the Laguna Beach Indy online and get the most for your budget.

Stop waiting for something to change, as we all know “hope is not a strategy”, shoot us a note at [email protected] and jump start your business marketing today

*readership based on a standard news pass along rate 2.5x.
**Demographic data is pulled from Quantcast reporting.

Contact Information:

385 Second Street
Laguna Beach, California
Phone: 949-715-4100

Contact us at: [email protected] for advertising rates