“Quality Food. Quality Life.”…Really?!


The slogan on the billboard next to the freeway caught my attention: “Quality food. Quality life.” I asked myself what that meant for me and I also wondered what it meant for the team of marketers who created the powerful branding slogan. Part of me was also curious as to what it meant for the thousands of drivers on the freeway who happen to notice the billboard.

“Great for everybody! Energizing and revitalizing. Incredibly delicious. Super natural nutrition.” Those were the marketing bylines. I mulled over those dynamic claims and actually laughed out loud. “Great for everybody.” If everybody has a unique physiological and genetic composition, how could this supplemental food be great for every “body?” To me, such a claim would mean a cookie cutter method to health and wellness. One mold does not fit everyone’s health and wellness needs.

The slogan claimed the supplement was also “energizing and revitalizing. Incredibly delicious.” Could this particular additive be more energizing, revitalizing and delicious than pure, wholesome, organic, real food? After all, it is a supplement and not real food with real food benefits and taste.

The claim to be a “super natural nutrition” also had me chuckle as I realized, in my experience, super natural nutrition does not come by way of highly processed, dead food powders in a canister with an inexhaustible shelf life. How is it that products or “foods” that can sit on a shelf or in your fridge for months, if not years, are truly wholesome and healthy?

Based on the billboard’s advertisement, if everybody ingested this particular supplement they would have a better quality of life. Do you feel supplements over real foods would increase the quality of your life? I claim if one were so decrepit, unhealthy and lacked the desire or ability to eat wholesome, real food, then perhaps a superior quality supplement would benefit them.

Would you consider in today’s society most people would rather choose a quick and easy fix from a supplement over taking the time to prepare, cook and eat vibrant, healthy and wholesome foods? We are a fast-food nation and have tragically high rates of dis-ease.

As a CHEK Holistic Lifestyle Coach, I suggest that we, and the team of marketers and branding specialist–assuming they ingest the products they are promoting on the billboard–consider slowing down in our busy lives to take the time to love on our bodies by filing them up with wholesome, organic and vibrant foods!

It is also my opinion that daily stretching, proper movement/exercise, eating for your genetic type, healing your top-five traumas in life and living your purpose and dream create a better quality of life. Hell, that is merely my opinion. Be curious and check your heart and ask what my powerful claims might mean to you.

Patricia Garza Pinto is a CHEK Holistic Lifestyle Coach and CHEK Corrective Exercise Coach certified by San Diego’s Paul Chek—a holistic health practitioner, neuromuscular therapist and founder of the C.H.E.K (Corrective Holistic Exercise Kinesiology) Institute.  Patricia is also a second-degree Reiki Practitioner who has obtained additional personal training certifications from the American College of Sports Medicine and the American Council on Exercise.  Exemplifying  35 years of fitness and health experience, Patricia approaches wellness from many perspectives integrating them into a unified whole. Learn more by visiting TransforMotion.com where Patricia guides her clientele through their respective journeys of authentic self-discovery. (Visit the website or call 949-422-1168.)

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