By Caronline Bruderer, Special to the Independent
In the last year, representatives of wildly disparate interests ranging from the Boys & Girls Club and No Square Theater, to the Assistance League and Tony Hawk Foundation, have found a sympathetic ear with Caroline Bruderer.
Since volunteering as a program host on the start-up Laguna Beach FM radio station KX 93.5, Bruderer’s show, Caroline’s Cause Corner, has featured more than a score of different non-profits. Caroline’s Cause Cornercelebrated its one-year anniversary on May 20.
The local resident founded the entertainment and lifestyle marketing and public relations firm K-Line & Company. For decades, Bruderer has also dedicated her professional time and resources to philanthropic work, and has represented many organizations including Laguna Beach’s Sweet Relief Musician’s Fund, Newport Beach’s Beckstrand Cancer Foundation and rocker Alice Cooper’s Solid Rock Teen Center in Phoenix, Ariz.
Bruderer first volunteered at the station as a marketing advisor and then devised a programming idea that both served the station’s needs to generate members and her own inclination, showcasing the many charitable organizations and philanthropists in Laguna Beach.
From that emerged the weekly pre-recorded segment where Bruderer invites listeners to become members of KX 93.5 and in turn, the station will donate 10 percent of the membership fee to the charity of the week. “It’s a win-win for everyone,” Bruderer said.
To complement the exposure of the interview, which airs throughout a one-week period, all “Cause Corner” interviews are podcast and posted to the KX 93.5 website.
”Caroline’s Cause Corner is consistent with our mission statement of being an open-door resource for musicians, non-profits, and causes. We want organizations to know that KX 93.5 can be a free-of-cost resource to get the word out about the good they are doing in Laguna,” said KX 93.5 co-founder and program director Tyler Russell.
“We are hoping to get the word out to more and more organizations and keep the show going for years to come,” said Bruderer, who earned a degree in marketing and textiles from Arizona State University. She is married and a mother of three sons.
Asked about her trademark interview sign off, “Make it a giving day,” Bruderer said, “I love living in such a progressive and philanthropic community, and hopefully Caroline’s Cause Corner helps our listeners remember there are many, many others not so fortunate and to pay it forward in some way.”
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