Do you know Ralphs now charges 50 cents each time a customer requests cash back? Interesting, since none of the other grocery stores in town (i.e., Pavilions, Whole Foods or Gelson’s) do it.
Generally speaking, I budget $400 a month for groceries. Considering I have been a customer for years, I’m guessing I have spent thousands of dollars at Ralphs.
I also typically ask for cash back once a week. At 50 cents per transaction, that means I’ll be paying an extra $26 this year if I continue shopping at Ralphs.
If I knew my $26 was going directly to help feed people in need, then I wouldn’t hesitate to pay the fee. So where exactly is my money going?
If it’s designed simply to help the grocery store’s bottom line, then I say shame on Ralphs.
Denny Freidenrich, Laguna Beach